Opt-in results can diverge from probability-based surveys because the people who choose to participate may not mirror the broader public.
It's a vote where anyone who shows up can answer, so it shows what that group thinks — not necessarily the whole country.
While not projectable, opt-in tallies can show how engaged audiences are reacting in close to real time.
Respondents find the survey on their own — through a website, email or social media — and decide whether to participate.
Unlike scientific polls, opt-in results are generally not adjusted to match the demographics of the country, so totals reflect whoever responded.
A quick guide to one of the most-watched numbers in American politics — and what it can and cannot tell you.
Read the guide →A look at the strongest arguments on each side of the presidential job-approval question.
Read the brief →